The Brand Strategy Building Strong

Prof. Dr. M. suyanto, MM

Brand definition

Each company should develop its own policies on the policy-brand products for the eye in the same line. Brand is the combination of names, words, symbols or designs that give the identity of the product. As was discussed in advance, that the advertised products, but not the brand.
Brands have the role if the economy is produced en masse so that achieve economies of scale and brand that can successfully prevent the competitors who want to memeperkenalkan the same brand. Brand also has a strategic role with a pembeda between brands offered with the brand of the company's competitors.
From the perspective of consumers, a trusted brand is a guarantee on the consistency of performance and provide a product that benefits consumers look for when buying a certain product or brand. Brand is also a promise to consumers that the only mention his name, hope that the relief will provide the best quality, comfort, status and other considerations when consumers make a purchase. Top brands Indonesia has presented in Chapter I.

Category Brand

Brand consists of private brands (private brand / store brand / distributor of brand / private label), brand-specific / individual (specific / individual brand), the line / family (friends / family brand), the company (corporate brand), the combination (cobination brand).
Brand is a private brand-sponsored by the distributor, for example, the big traders and retail traders. Alfa sugar issue with the Alfa brand does not have a sugar factory, the Alpha brand using private seijin top distributor gulanya. Brand private traders allows large traders or retail price is lower and allows for higher profit.
Brand is a specific strategy to name brands on a specific product. Unilever to use this strategy, for example, for Ax deodorant brand, Blue Band margarine for, mosquito drugs for Domestos, Omo detergent for soap, for Pepsodent toothpaste and Sunsilk shampoo for that shown in Figure 1.1. Similarly, P & G, Camay soap brand for bath, for Crest toothpaste, for Duracell batteries, for the Gillette razor, Head & shoulders for shampoo and Pampers nappies for.

Link is a product brand strategy put in a brand name product lines related. Brand-focused product lines and provide the benefits of the cost of promoting the product lines of each product. This strategy is effective if the company has one or more product lines that each contain a relationship between the items products. One of the benefits of product lines is the addition of the items the product can be introduced to empower the brand name that has been built.
Brand is the company's strategy to build brand identity using the name of the company to identify the products produced.

Brand Equity

Brand equity based on the consumer perspective is the introduction of top consumer brands and store them in memory of their association with a supportive, strong and unique. Brand equity based on the perspective of consumers' brand awareness (brand awareness) and the brand image (brand image).
Brand awareness is the ability to appear in mind when consumers think they are of particular products and how easy it is the name appear. Brand awareness is a basic dimension in brand equity. A brand does not have any equity to recognize the existence of the consumer brand. New brand should be able to achieve brand awareness and brand awareness mempertakan to be done all the brands. Level of brand awareness will be known as brand awareness is superficial and tends to remember the brand awareness as in the more. For in Indonesia, if we think brand toothpaste that can quickly appear in the head then we will Pepsodent appear first, followed by new Ciptadent, Close-Up and more. Meanwhile, if we think mosquito drugs, the Baygon will appear first, followed by the new Three Wheel and more.

Brand image is a type of association, which appears in consumers' mind when considering a particular brand. Associations may appear in the form of a thought or image that is associated with a brand. This association can be based on the type of dikonseptualkan, support, strength and uniqueness. Type of association include the brand attributes, benefits and attitudes. Attribute consists of attributes associated with products such as design, color, size and attributes that are not associated with the product, such as price, and the use of the image. Meanwhile, the benefits include the benefits of functional, the symbolic benefits and benefits based on experience. Bodrex associated as a drug that is safe and rapid cure. Komix associated as cough medicines that can be drunk directly with the ad slogan "Tante Fe cough, diglek aja."
To increase the brand equity is done through the selection of the name or logo is good. Business, which most often done through a program of marketing and marketing communications to create associations that support, strong and unique in the mind of consumers and brand attributes or benefits. High quality products and present have a potential value of the brand equity of the business marketing communications requires a consistent and effective to build and maintain brand equity. Tea Sosro as one of the big brands in Indonesia, actually not more than the water that are given sugar. However, this brand has a great brand equity because they do pemasarnya campaign continuously.

source : http://msuyanto.com/

Strategic Corporate Social Responsibility

Prof. Dr. M. suyanto, MM
STRATEGI PUBLIC RELATIONS

Companies use public relations (public realations) to convey the message and created attitudes, opinions, and the image of the truth. Public relations (public relations) is one of the means of promotion / komu ¬ nikasi that important. During this time, no more than public relations campaign tool / communication at least used, but this tool has the potential to build awareness and frequency in the market, to strengthen the position of product returns, and to memper ¬ tahankan products. Public relations (humasa) is often equated with publicity. In fact, publicity is only a part of public relations. Publicity is the company's activities are designed to trigger media attention through articles, news and editorial that is expected to help maintain awareness, how to view and image are people against the company still be positive. Publicity can be used to benefit a single, mislanya launching new products or reduce the negative opinion of the case. Publicity can also be used to double the benefits, for example, improving some aspects of the activity in the company.
Many companies use marketing public relations (marketing realations public) to make the campaign a company or product and company image and products. Marketing public relations, among others, have a role:
• Assisting in the launch of new products, such as new product launches Pantene Hair Fall Control to the needs of consumers to reduce hair fall due to a broken claimed 98% with regular usage for two months. Share knowledge about Pantene hair fall to the press that the case for women in Indonesia have broken because of hair fall out.
• Assisting in the placement of a position that has been re-grown products, such as the PT. Unilever Indonesia acquired after soy Cap bango in 2001, Unilever perform repositioning soy Cap bango with cooking competitions involving mothers home to Jakarta and West Java. Then followed the cart Sate bango the aim of food traders in the street and proceed Jajanan Festival bango entered in previous events such as the television brought by Bondan Winarno, Indonesia culinary experts. Finally kecap Cap bango into the soy sauce market position of the two ratings.
• Develop an interest in a product category, for example, invites Maspion to buy products made in Indonesia.
• Affecting the specific target groups, such as the Extra Joss sponsored Qurban 2 billion and then open with the 600 traders asongan se-Jabotabek, so get a good image of Muslims. Extra Joss currently occupies the first rank for penambah energy drink category.
• Maintain the product have problems in the community, such as Lion Air terpuruk his name after the accident in Solo, but the Lion Air is able to attract sympathy back cooperation with Metro TV in the disaster in Aceh to help with a free seat for a number of the passengers to leave Aceh and provide special assistance to carry the goods to Aceh for free.
• Building on the image so that the company supports its products, such as holding family Sosrojoyo believed that the value of sterling, which is good intent, does not endanger human health and does not damage the environment. Soetjipto Sosrojoyo finally get Life Time Achievement Award in Marketing, can strengthen brand Tea Sosro the brand is currently ranked first in the category tea packaging.
Methods of public relations and publicity is a major publication, important activities, sponsor events, news, events, community service activities, the media the identity of the company, employee relations, product placement on television programs or movies, and telephone information services and the Internet.
Publication is done depends on the company's published material to reach the target and affect the market. Publications include the annual report, newsletter, articles, magazines and audiovisual companies.

source : http://msuyanto.com

Mission & Vitalitas Unilever Indonesia

Vitality is the core of all our activities. There is a vitality in our products, our employees and our values.

Vitality has a different meaning for each person. It's considered as the energy, the other more widely considered as the condition of the body and mind healthy - which means to feel alive.

However they define, millions of people around the world use our products every day to improve their vitality - both feel confident with themselves on their own because of the lustrous hair and a bright smile, has a house that stays fresh and clean, or by enjoying a cup of Tea is delicious, satisfying food and snacks are healthful.

Since 19Th century when William Husker Level states that the company's mission is "to create a place to live with a clean, reduce the work load for women; to improve health and increase the attractiveness of private life more enjoyable and meaningful for those who use our products," vitality has become the heart of our business.

Vitality must mean what we paperhanging: our values, what makes us different, and how we give to the community cont rib. Vitality is a bond that connects with the products and our core we are not there for both of them operate in the world.
Health & Nutrition

Our vitality mission led us to the business we deal with issues of health and nutrition. We focus our attention on a number of priorities that include children and family nutrition, heart health and weight control.
Out

We also describe the cultural vitality. Add vitality of life requires the highest standards of behavior of everyone associated with us; we touch people and the environment affected by us.

The increasing demand will be more vitality life gives us great opportunities to grow. The way we work and the products that we develop to be a tendency by customers, along with the need to help improve health and hygiene standards in both developing countries and advanced in the world.

Unilever Indonesia Mission

1. Being the first and best in its class to meet the needs and aspirations of consumers
2. Being the main partners for customers, consumers and communities.
3. Eliminate activities that are not of any value added processes.
4. To be selected companies for people with high performance.
5. Aims to increase the profitable growth targets and provide rewards above average employees and shareholders.
6. Obtain honor because of high integrity, care for the community and the environment.

Source : http://www.unilever.co.id

Mission & Vision Big Apple Consulting USA's

Mission Statement

Big Apple Consulting USA's mission is to provide emerging growth companies the exposure they need to achieve success in the Financial Markets and to help our clients, brokers, investors, and employees realize their true potential through mutual growth.

Vision

Big Apple Consulting USA's approach is built upon a unique, two-tiered management structure, which combines the expertise of our Management Team with the industry knowledge and expertise of the managers of each individually acquired company. Upon acquisition, Big Apple Consulting's primary focus is to strengthen the operating structure of each entity, to lay the foundation for increased growth and profitability.

While BAC offers ongoing strategic direction to its companies in the areas of finance, accounting, business development, information technology, sales/marketing, legal, and personnel, individual company managers have the autonomy to make the operating decisions necessary to carry out the established business plan.

We believe the management structure provides a clear, strategic direction for each company, while contributing to a strong sense of partnership between organizations.

Source : www.bigappleconsulting.com

Charting You Company's Future - Your Company Strategy

John Reed of Citicorp was known for insisting that his executives get the big picture. As chairman and CEO, he demanded that business unit heads present their proposed strategies in no more than a few slides. Executives who failed to meet Reed's exacting standards for brevity met with his unconcealed displeasure. And if it happened too often, they ran the risk of being left out of the loop on future strategy sessions.

Many leaders share Reed's obsession with the big picture, yet our research shows that few companies actually have a clear strategic vision. The problem, we believe, stems from the strategic planning process itself. The process usually involves the preparation of a large document—culled from a mishmash of data provided by people from various parts of the organization who often have conflicting agendas and poor communication. The report typically begins with a lengthy description of the industry and the competitive situation. There follows a discussion of how to increase market share here and there, capture new segments, or cut costs, which leads to an outline of numerous goals and initiatives. A full budget is almost invariably attached, as are lavish graphs and a surfeit of spreadsheets.

No wonder so few strategic plans turn into action; executives are paralyzed by the muddle. But it doesn't have to be that way. We suggest an alternative approach to strategic planning, based not on preparing a document but on drawing a picture we call a "strategy canvas." This approach consistently produces strategies that are easy to understand and communicate, that engage more people within an organization, and that unlock the creativity of participants. First, though, let's look at what makes a good strategy canvas.

Revealing your strategic profile
Academics and consultants have developed an armory of tools to help companies understand their strategic positioning, and many of those tools have yielded successful strategies. Our approach—drawing a strategy canvas—is unique because it does three things in one picture. First, it shows the strategic profile of an industry by depicting very clearly the factors that affect competition among industry players, as well as those that might in the future. Second, it shows the strategic profile of current and potential competitors, identifying which factors they invest in strategically. Finally, our approach draws the company's strategic profile—or value curve—showing how it invests in the factors of competition and how it might invest in them in the future. The basic component of our strategy canvas, the value curve, is a tool we developed in our research and consulting work. (For a full description, see our previous HBR articles "Value Innovation: The Strategic Logic of High Growth," January-February 1997, and "Creating New Market Space," January-February 1999.)

Southwest Airline's profile is a perfect example of a good strategy, because it shows the three complementary qualities that characterize an effective strategy: focus, divergence, and a compelling tag line. If your company's strategic profile does not clearly reveal those qualities, your strategy will likely be muddled, undifferentiated, and hard to communicate.

Across the board investing is often a sign that competitors' moves are setting a company's agenda.

—W. Chan Kim and Renée Mauborgne

Focus. Every great strategy has focus, and a company's strategic profile, or value curve, should clearly show it. Looking at Southwest's profile, for example, you can see at once that the company emphasizes just three factors: friendly service, speed, and frequent point-to-point departures. By focusing in this way, Southwest has been able to price against car transportation; it doesn't make extra investments in meals, lounges, and seating choices. By contrast, Southwest's traditional competitors invest in all the airline industry's competitive factors, which makes it much more difficult for them to match Southwest's prices. Across-the-board investing is often a sign that competitors' moves are setting a company's agenda.

Divergence. When a company's strategy is formed reactively as it tries to keep up with the competition, it loses its uniqueness. Consider the similarities in most airlines' meals and business-class lounges. On the strategy canvas, therefore, reactive strategists tend to share a profile. Indeed, in the case of Southwest, we found that the value curves of the company's competitors were virtually identical, which is why they share the same value curve in the exhibit. By contrast, the value curves of innovators' strategies always stand apart. They might eliminate or substantially reduce investments in certain factors, or they might dramatically increase investments in others. Sometimes they even create new factors, thereby changing the industry's overall profile. Southwest, for instance, pioneered point-to-point travel between midsize cities; previously, the industry operated through hub-and-spoke systems.

Compelling tag line. The final test of a good strategy picture is how well it lends itself to a tag line. "The speed of the plane at the price of the car—whenever you need it." That's the tag line of Southwest Airlines, or at least it could be. What could Southwest's competitors say? Even the most proficient ad agency would have difficulty reducing the conventional offering of lunches, seat choices, lounges, and hub links with standard service, slower speeds, and higher prices into a memorable tag line. A good tag line must not only deliver a clear message but also advertise an offering truthfully, or else customers will lose trust and interest. If you can't come up with a strong and authentic tag line, chances are you don't have a strong strategy, either.

Drawing a strategy canvas is not, of course, the only part of the strategic-planning process. At some stage, numbers and documents must be compiled and discussed. But we believe that the details will fall into place more easily if managers start with the big picture. Completing the four steps of visualizing strategy will put strategy back into strategic planning, and it will greatly improve your chances of coming up with a winning formula. As Aristotle pointed out: "The soul never thinks without an image."

The Four Steps of Visualizing Strategy

Visual Awakening

Compare your business with your competitors' by drawing your "as is" strategy picture.

See where your strategy needs to change

Visual Exploration
Go in the field to:

Discover the adoption of hurdles for noncustomers.

Observe the distinctive advantages of alternative products and services.

see which factors you should eliminate, create, or change.

Visual Strategy Fair

Draw your "to be" strategy canvases based on insights from field observations.

Get feedback on alternative strategy pictures from customers, lost customers, competitors' customers, and noncustomers.

Use feedback to build the best "to be" strategy.

Visual Communication

Distribute your before-and-after strategic profiles on one page for easy comparison.

Support only those projects and operational moves that allow your company to close the gaps to actualize the new strategy.

The strategic profile of Southwest Airlines differs dramatically from those of its competitors in the short-haul airline industry. Note how Southwest's profile has more in common with the car's than with the profile of other airlines.

Source : http://hbswk.hbs.edu

Kingdom Holding Company (“KHC”)

Kingdom Holding Company (“KHC”) is a Saudi Arabian company and was founded by HRH Prince Alwaleed bin Talal in Riyadh in 1980. KHC is one of the world’s largest and most diversified private investment companies with holdings in a large number of Saudi Arabian, Middle Eastern and International companies. KHC’s total assets are valued at around SR94.44 billion (US$ 25 billion) as at 31 December 2006.

KHC won many prestigious awards, most recently:
1. 2007 Saudi Arabia’s Most Admired Company (Arabian Business)
2. 2007 Man of the Year (Arabian Business)
3. For the past four consecutive years ‘Saudi Arabia’s Number 1 Company’ (Arab News)
4. For the past 3 years, KHC was voted No.1, in the Top 50 Most Admired Arab Companies (Arabian Business)
5. Prince Alwaleed was voted as one to the Time 100 Power Givers (Time Magazine)
6. Prince Alwaleed was present in ‘40 Years of Power & Influence’ list (Institutional Investor)

Arabian Business has ranked Prince Alwaleed as number one in the ‘100 Most Powerful Arabs’ list for the last three consecutive years.

KHC’s domestic and international portfolio includes investments in many sectors from iconic real estate landmarks, world-famous luxury hotels to banking, media and information technology, retail business & healthcare, entertainment and tourism

KHC’s investment strategy is simple:

1. Focussing on core growth and value added industry sectors
2. Investing in high performance companies with leading brands
3. Maintaining a longer-term investment approach
4. Extracting value from undervalued or underperforming assets
5. Maximising Prince Alwaleed bin Talal’s unique experience, investment expertise and international network of contacts

KHC is the largest foreign investor in the US and one of the largest investors in the Middle East region.
As Chairman of KHC, Prince Alwaleed leads a multidisciplinary team of around 40 professionals. Together, they operate 24 hours a day from their offices in Riyadh overseeing KHC’s growing global portfolio with a success rate which has become renowned the world over.
Kingdom Hotel Investments (”KHI”), the leading international hotel and resort Investment Company chaired by HRH Prince Alwaleed Bin Talal, and the emerging market hotel investment vehicle of Kingdom Holding Company, is pleased to announce the acquisition of the Fours Seasons Hotel Jakarta for US$48 million. The acquisition is KHI`s first in Indonesia and reflects the group�s investment and diversification strategy in high growth emerging markets.

The hotel opened in 1995 as the Regent Jakarta and following a substantial refurbishment, was reopened in July 2004 as the re-branded Four Seasons Hotel Jakarta. It is located in the heart of Jakarta�s Golden Business Triangle, the commercial, political and cultural hub of Indonesia. This 365-room hotel is one of the most established hotels in the region. It has good access to the international airport and city attractions such as the National Monument.

This transaction further expands KHI`s portfolio in Asia to nine properties in seven countries, which now includes the Indonesian hotel market, a market showing real signs of recovery and development, fuelled by economic growth and increase in travel and tourism to the region.

KHI will own an 81.9% stake in the hotel.

HRH Prince Alwaleed Bin Talal, Chairman of KHI, said: “We continue to see considerable potential and opportunity in Asian region and delighted to be announcing today our first investment in the rapidly growing Indonesian hotel market.”KHI, headquartered in Dubai (UAE), is a leading international hotel and resort acquisition and development company focused on high growth emerging markets such as the Middle East, Asia, Africa and Europe.
The Company has ownership interests in 36 properties in 18 countries of which 14 hotels and resorts are currently under construction or undergoing a substantial renovation or expansion. KHI is listed on the Dubai and London stock exchanges.

KHC’s international portfolio was gradually built up within a few selected industries, primarily through privately negotiated acquisitions. In selecting individual investments, the focus has been on:

* Identifying high quality assets and management
* Managing the portfolio’s geographical investment focus to take advantage of the evolving global investment climate and optimising the timing of entry into each specific investment
* Emphasis on undervalued assets
* Emphasis on the development of strategic relationships to create additional value within the portfolio.

KHC is generally a long-term investor in its core companies, and seeks to work closely with the management of those companies and participate in strategic decisions. It believes that this active approach increases its overall portfolio returns. KHC also believes that the portfolio benefits from the diversity of the industries represented as well as geographic diversification among the various investments.
Within this diversified portfolio there are investments in local companies including Savola, Tasnee, Saudi Research and Marketing Group (SRMG) and National Air Services Company Limited (NAS), and two significant real estate developments, one in Jeddah and the other in Riyadh. The portfolio also includes investments in the recognized international names of Four Seasons Hotels and Resorts, George V Hotel in Paris, Fairmont Raffles International Inc., Mövenpick Hotels & Resorts, Songbird Estates (Canary Wharf), Apple Inc., Time Warner, News Corp., Walt Disney, Euro Disney, PepsiCo, Procter & Gamble, Motorola, Hewlett Packard and Eastman Kodak, among others.

Sarmad Zok, Chief Executive Officer of KHI, said: “The timing of this acquisition reflects the Company`s ability to acquire existing assets with growth perspective, which in this case will be driven by the market and KHI`s active asset management. The Four Seasons Hotel Jakarta is one of the most established hotels in Jakarta with a strong banquet and conference business in a market of high corporate demand. It is in a very central location close to demand generators and will launch KHI into another dynamic, emerging market territory.”

“Alwaleed Bin Talal Foundation is a charitable and philanthropic organization established by HRH Prince Alwaleed Bin Talal. Although there are informal links between Kingdom Holding Company and Alwaleed Bin Talal Foundation, Alwaleed Bin Talal Foundation is a financially, managerially and structurally separate entity and acts autonomously from Kingdom Holding Company. Aims and activities are focused on five main concerns:

1. Interfaith Dialogue:
Alwaleed Bin Talal Foundation helps reframe perceptions of Islam and the West through dialogue, programs, forums, and educational centers around the world in order to promote a greater understanding between the different faiths and world views.

2. Leadership Development:
Alwaleed Bin Talal Foundation works with existing centers, and organizations to identify, enable, empower, educate, and encourage leadership on social issues. Women’s leadership in Saudi Arabia and women’s leadership regionally and globally are of a particular focus for the foundation.

3. Saudi Arabia Development:
Saudi Arabia is one of the foundations key areas for developmental work.
Alwaleed Bin Talal Foundation encourages and supports organizations, studies, and academic centers focusing on empowering Saudi women, alleviating poverty, upgrading services provided to the population, and other social infrastructure issues that face the country.
The foundation is directly involved in major projects that provide direct aid to the citizens of Saudi Arabia ranging from medical aid to housing.

4. Poverty Alleviation:
Alwaleed Bin Talal Foundation works and sponsors the development of charities, funds and organizations that seek to eradicate poverty and its consequences from all over the world—but most especially in Africa, the Middle East, and other third world countries in Asia. The Foundation is one of the region’s leaders in sponsoring innovative and progressive ideas and technology to find more effective, long term solutions to poverty and its devastating consequences in the world.

5. Natural Disaster Relief:
Alwaleed Bin Talal Foundation works with International, regional, and local credible partners in providing financial resources to secure effective rapid aid, critical goods, and emergency services to poor countries affected by natural disasters.

Source : http://www.bisnisislam.com

Commitment Cardinal health

Improving Patient safety Cardinal Health works on many fronts to improve the quality of care. In 2007,
the company launched a $1 million Patient Safety Grant program to help hospitals drive safety improvements
within their facilities. As a lead sponsor for the Institute for Healthcare Improvement’s “5 Million Lives” campaign,
we’re also helping promote 12 key initiatives aimed at reducing harm in hospitals, and we sponsor the annual
Award for Excellence in Medication-Use Safety and other prestigious industry awards that recognize quality i
and best practices. Through the Cardinal Health Center for Safety and Clinical Excellence, the company brings
together industry leaders to develop and disseminate best practices, critical insights and innovations that help improve patient care.

Supporting our communities Cardinal Health and the Cardinal Health Foundation reach deep into the
communities where our employees live and work. Each year thousands of employees donate time and money
that is matched through the Cardinal Health Employees CARE program. In the last fve years, this popular
employee involvement program has distributed more than $15 million to charitable organizations nationwide.
The company and Foundation fund local, regional and national organizations that help improve access to
and delivery of quality healthcare services and improve the communities where we do business. Since it’s
inception, the Cardinal Health Foundation has awarded more than $10 million alone to regional and national
organizations committed to improving patient safety and access to quality care. More information can be found at cardinalhealth.com/community.

Living our values Cardinal Health proudly embraces values and behaviors that are ethical, people-driven,
performance-driven, innovative and collaborative (EPPIC). We express these EPPIC core values through a
variety of corporate social responsibility initiatives that support our business strategy and advance the interests
of our employees, customers, shareholders and communities. Our Ethics and Compliance department has
created education and outreach programs and developed a Standards of Business Conduct guide for all
employees. Among our many diversity and inclusion initiatives is a supplier diversity program that awards
approximately $2 billion of business annually to diverse suppliers and supports the supplier diversity initiatives
of more than 500 customers.

Source : http://www.cardinal.com

Our Johnson & Johnson

Last year, the maker of personal care products, branded pharmaceuticals and medical devices completed the integration of Pfizer Consumer Healthcare - a division of the pharma giant that includes Benadryl, Nicorette, Listerine and Sudafed - that it acquired in late 2006 for $16.6 billion.

Along with those over-the-counter brands, the company also assumed the rights to Zyrtec, a formerly prescription-only allergy medication that the FDA granted OTC status once the Pfizer patent expired. Armed with a new medicinal treasure chest, revenue grew 14% for the year.

Our History

Johnson & Johnson was founded more than 120 years ago on a revolutionary idea: Doctors and nurses should use sterile sutures, dressings and bandages to treat peoples’ wounds. Since then, we’ve brought the world new ideas and products that have transformed human health and well-being. Every invention, every product, every breakthrough has been powered by generations of employees who are inspired to make a difference.

Our Management Approach

Johnson & Johnson is a company of enduring strength. We’ve been privileged to play a role in helping millions of people the world over be well and stay well through more than a century of change. As the science of human health and well-being has grown, we’ve been able to grow along with it. Even more important, we’ve helped shape and define what health and well-being means in every day lives. Our products, services, ideas and giving now touch the lives of at least one billion people everyday.

We credit our strength and endurance to a consistent approach to managing our business, and to the character of our people. We are guided in everything we do by Our Credo, a management document authored more than 60 years ago by Robert Wood Johnson, former chairman from 1932 to 1963, and by four strategic principles.

Our Company

Caring for the world, one person at a time... inspires and unites the people of Johnson & Johnson. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.

Our Family of Companies comprises:

• The world’s premier consumer health company
• The world’s largest and most diverse medical devices and diagnostics company
• The world’s third-largest biologics company
• And the world’s sixth-largest pharmaceuticals company

We have more than 250 operating companies in 57 countries employing 119,400 people. Our worldwide headquarters is in New Brunswick, New Jersey, USA. To learn more about our companies, explore the map.

Source : http://www.jnj.com

Corporate Social Responsibility CANON

Education & Science
Canon India has been partnering with Indian Council of Child Welfare (ICCW) for last three years to felicitate and reward the National Bravery Award winners. In 2008, besides giving away Canon cameras; Canon offered free eye screening for all the award winners. This was done in partnership with Venu Eye Institute & Research centre.



Local Communities
Since 2005, every year a one day blood donation camp is held with the help of Indian Red Cross Society. By organising the camp, Canon India gives opportunity not only to its employees, but other corporates in the neighbourhood to participate. At the Canon Family Day held annually in February, we invite organizations like WWF and Helpage India to put up their stalls. Besides raising funds, we succeed in sensitising the Canon family on social responsibility.


Conservation of Environment
Canon has a corporate membership (2006-2008) with WWF and partners with them in environment conservation and awareness projects like “Adopt a Plant” where free saplings were distributed to employees; “Kids day out” where children of employees were taken through an awareness workshop on environment and endangered species. In 2006, Canon in partnership with WWF organized a photo-contest on the theme ‘Water’. This was aimed at raising awareness on water conservation.

Source : http://www.canon.co.in

Cisco (NASDAQ: CSCO)

enables people to make powerful connections-whether in business, education, philanthropy, or creativity. Cisco hardware, software, and service offerings are used to create the Internet solutions that make networks possible-providing easy access to information anywhere, at any time.Cisco was founded in 1984 by a small group of computer scientists from Stanford University. Since the company's inception, Cisco engineers have been leaders in the development of Internet Protocol (IP)-based networking technologies. Today, with more than 67,647 employees worldwide, this tradition of innovation continues with industry-leading products and solutions in the company's core development areas of routing and switching, as well as in advanced technologies such as.

sumber : http://newsroom.cisco.com